Anheuser-Busch, the beer manufacturer, has suffered a huge self-inflicted wound by employing transgender “woman” Dylan Mulvaney as a brand ambassador for Bud Lite.
Anheuser-Busch has put the female vice president of marketing who thought up the Mulvaney campaign on a presumably permanent leave of absence and fired the ad agency that helped her do it. Anheuser-Busch has reportedly lost about $6 billion in market value and as much as 20 percent of its market share.
That loss of market share and the reduced revenue that accompany it have been enough to bring Anheuser-Busch back to reality and make the company remember that its primary mission is to brew good beer. Unfortunately for our national security, there are no market protections against President Joe Biden’s political agenda, which is destroying the readiness and lethality of our military.
Anheuser-Busch’s transgender mess came late to the party. From October 2022 to March 2023, the U.S. Navy made an active-duty drag queen one of its “digital ambassadors” to help recruit new sailors, which we’ll get back to in a moment.
Back in the olden days of the 1990s, the military had a culture unto itself, defined by patriotism, tradition, and pride. Young men and women join the military for any number of reasons. Some do ...
