AFA Announces Annual ‘Naughty or Nice’ List

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   The American Family Association has released their Naughty or Nice 2014 Retailer list.
   Making AFA’s “Five Star” rating this year are six retailers, including: AFA Online Store  •  Lowe’s  •  Belk  •  Sears  •  Hobby Lobby  •  Wal-Mart
   To be an AFA Five Star rated company, the store promotes and celebrates Christmas on an exceptional basis.
   The “Nice” list consists of companies that use the term “Christmas” on a regular basis, and are considered “Christmas-friendly.”
   This year’s Nice List Includes:
• Ace Hardware  •  Amazon.com  •  Banana Republic  •  Bed Bath and Beyond  •  Bass Pro Shops  •  Big Lots  •  Books-A-Million  •  Cabela’s  •  Dick’s Sporting Goods  •  Dillards  •  Dollar General  •  Gap, Inc.  •  H.E.B. Stores  •  HSN.com  •  Hallmark  •  Hancock Fabrics  •  Harris Teeter Stores  •  Home Depot  •  Hy-Vee Stores  •  JCPenney  •  JoAnn Fabrics  •  Kmart  •  Kohl’s  •  Kroger  •  L. L. Bean  •  Macy’s  •  Marshalls  •  Meijer  •  Menard’s  •  Michael’s Stores  •  Neiman Marcus  •  Nordstrom  •  Old Navy  •  Pier One Imports  •  ProFlowers.com  •  Publix  •  QVC.com  •  Rite Aid  •  Sam’s Club  •  Scheels Sporting Goods  •  Super D Drug  •  Target  •  TJ Maxx  •  Toys R Us  •  Zappos.
   Next we have the “Marginal” retailers;  those that refer to “Christmas” infrequently, or in a single advertising medium, but not in others.  Marginal stores include:
1-800-Flowers.com  •  Academy Sports + Outdoors  •  Bath and Body Works  •  Best Buy  •  Cooking.com  •  CVS Pharmacy  •  Fred’s  •  Radio Shack    Safeway    Starbucks  •  True Value    Uncommon Goods.com  •  Walgreens  •  Whole Foods
   And, finally we come to the NAUGHTY list... those companies that may use “Christmas” sparingly in a single or unique product description, but as a company, do not recognize Christmas.  This year’s NAUGHTY list includes:
Barnes & Noble  •  Family Dollar  •  Foot Locker  •  Limited Brands  •  Maurice’s  •  Office Depot  •  Office Max  •  Pet Smart  •  Staples  •  Supervalu  •  Victoria’s Secret
   AFA continually updates the lists, so they advise you check their website frequently, at www.afa.net/christmaslist#
   AFA reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.
   If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”
   Want to report a company? Send your detailed report to christmas@afa.net. 

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