Values and Priorities in the New Year

   If you watch any TV at all, you’ve likely seen the commercial from the American Society for the Prevention of Cruelty to Animals (ASPCA). It’s especially run at this time of year.  I just saw it again the other day as I was getting my daily treadmill experience. Trust me…news or even a Hallmark movie makes that time MUCH more pleasant!

   I’m an animal lover. Always have been. But as I listened to “Silent Night” being sung in the background and watched picture after picture of mistreated animals and heard about their plight, I must say I got a bit perturbed.  It’s not the animals I’m upset with, and it’s not the people who have done bad things to animals I am upset with — although I think the Bible makes it clear that treating animals decently is right and being cruel to them is wrong. I was upset with the ASPCA and those who did the ad for them.

   They know exactly what they are doing — exploiting our emotions so they can rake in the money. And rake in the money they do. According to financial records, this so-called “animal-rights” organization brought in over $200 million in revenue in 2015, over $100 million of which is raised each year off these emotionally charged ads.  Likewise, the Humane Society of the United States brings in over $130 million a year, most of it from sympathetic donors.

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